The Fluidra Foundation, Fluidra, and the Pasqual Maragall Foundation have formalized a strategic alliance to launch “Unforgettable Pools,” a pioneering study with a dual ambition: to create a reference model that ensures swimming pools (their spaces, activities, and social dynamics) take into account the needs of people with cognitive impairment, and to advance knowledge on the benefits of aquatic physical activity for these groups.
The initiative envisions a comprehensive transformation of swimming pools based on four areas of action: the training of professionals—reaching nearly 200 workers, including instructors, lifeguards, and front-desk staff—to help them recognize signs of cognitive impairment and communicate effectively; the adaptation of aquatic activities, with sessions and schedules tailored to the needs of these groups; the improvement of physical spaces through measures that enhance the cognitive accessibility of the facilities; and stronger connections with the community support network to make it easier for those who could benefit from these activities to access them.
The project will be implemented in Catalonia, where it will be progressively rolled out in 8 to 10 pilot pools. Based on this experience, it will generate practical tools such as adaptation guides, training for professionals, and operational protocols that will enable the model to be replicated in other facilities. Thanks to the Pasqual Maragall Foundation’s expertise in the field of Alzheimer’s and Fluidra’s international presence in over 47 countries, the goal is for this model to be transferred and adapted to aquatic facilities worldwide — transforming swimming pools into more inclusive, healthier spaces that are fully connected with their communities.
“Through initiatives like Unforgettable Pools, we want to explore how swimming pools can also become more inclusive environments adapted to the needs of people with cognitive impairment, contributing to improving their quality of life and that of their families,” said Xavi Servat, Director of the Fluidra Foundation.
It is currently estimated that Alzheimer’s disease and other neurodegenerative conditions affect 900,000 people, which represents one in ten individuals over the age of 65 and one in three over the age of 85. These conditions are among the leading causes of mortality, disability, and dependency.
If no effective cure is found and life expectancy continues to increase, the number of cases could triple worldwide by 2050, surpassing 1.5 million people in Spain alone. This scenario could place severe strain on healthcare and social care systems.
