When a pool and spa business creates a positive experience for a customer, it can improve customer retention and acquisition, increase sales, strengthen loyalty, and help differentiate your business from competitors. Behind the scenes, thesee effortsthese efforts are supported by an array of software systems and technologies, including customer relationship management (CRM) software, integrated business management software as well as an enhanced e-commerce and digital tools. Pool and spa businesses that can quickly leverage new technology and innovations this coming season will be better equipped to meet customer expectations and stay relevant in an ever increasingly competitive marketplace. Here, we look at three new technology tools designed to create positive customer retail experiences.

Enhanced Digital Presence and E-Commerce

With the growing importance of online shopping, businesses are increasingly investing in digital platforms. This includes developing user-friendly e-commerce websites, leveraging social media for marketing and customer engagement, and utilizing digital tools for virtual consultations and product demonstrations. A strong online presence helps reach a broader audience and offers customers a more convenient shopping experience. In-store shopping apps, online bill pay systems and loyalty rewards are examples of the types of simple technology solutions that are convenient for customers to use and can help differentiate your business from competitors.

In-store shopping apps: Apps such as the new RB Retail & Service Solutions EZ Shop app, allows customers to use ‘scan and go’ shopping within the retail store. The EZ Shop app syncs with any discounts in the customer’s profile and can be programmed with specials. All scanned items are quickly pulled up for payment making shopping and check-out fast and easy.

Online payment: It has become extremely important to evaluate your customer’s buying process and make sure the path to purchase is as easy as possible. Integrated pool and spa business software makes it easy to set up an online e-commerce store so clients can order, pay, and arrange for delivery or pick-up of their supplies online. An Online Bill Pay creates a reliable billing process so customers can pay bills, process credit cards and eliminate mistakes to ensure the correct end-of-the-day tally. Using pool industry integrations will also ensure inventory and delivery dates are accurate to set and meet customer expectations.

Automated loyalty reward programs: Look for opportunities to create and build positive customer relationships and loyalty. Consumers love rewards programs that provide perks with every purchase while increasing customer loyalty. Luckily, there are simple tech solutions, such as the RB Fun Pass, that make it easy to create and manage a loyalty rewards program to automatically track purchase history and determine which customers are loyal and which may be at risk so you can adjust your marketing efforts accordingly.

Elevate customer experiences with technology

Pool professionals need to focus on ensuring their customers have an awesome experience in 2025 — whether in the retail store, with their service visits, online or over the phone. Having a ‘make-it-easy-for-customers’ mindset points to the importance of implementing an integrated business software designed specifically for pool and spa businesses. Unifying your business operations will provide the best customer experience, ensduring loyalty and profits. Easy-to-implement technology solutions will make your pool and spa business a convenient place to shop to ensure a loyal customer base and a steady stream of profits in 2025.

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