Hanley Wood Unveils New E-Newsletters
Hanley Wood Pool Group, composed of Pool & Spa News and Aquatics International, has announced major changes and additions to its e-newsletter offerings. The existing e-newsletters, PSN Insider and AI Extra, have been revamped to be easily read on tablets and smartphones. Using responsive design, the new e-newsletters will automatically self-adjust depending on the screen size of the device being used. In addition to the new design, Hanley Wood Pool Group will be launching three new e-newsletters beginning this month.
Retail Pro is a monthly e-newsletter geared toward industry retailers and the hot tub market; Waterparks + Resorts is another monthly e-newsletter aimed at the fast-growing waterpark and resorts market; ProView will feature monthly ideas and insights from prominent aquatic industry experts and leaders.
“These new e-newsletters represent a major leap forward for the growing Pool & Spa News and Aquatics International online audiences,” said Gary Thill, interactive director at Hanley Wood Pool Group. “Industry pros have always depended on the print magazine for the latest news and information. Now they can get it first on their computer, smartphone or tablet. It’s very cool technology.”
Delta UV Partners with Sales Link
Delta UV has partnered with Sales Link to sell and market its products in the western United States. Sales Link, an independent group of sales professionals serving the pool industry, will represent Delta UV and its products in Arizona, California, Idaho, Nevada, New Mexico, Oregon, Utah and Washington. “We are pleased to associate our innovative Clean Light UV technology with the quality and service that the Sales Link team represents,” said Jeff Boynton, Delta UV’s director of sales and marketing for North America. Delta UV is a manufacturer of residential and commercial ultraviolet water treatment products based in a Los Angeles suburb.
Builder Helps Grant Wish
Rising Sun Pools & Spas , a Pool & Spa News Top Builder, will help the Make-A-Wish Foundation of Eastern North Carolina grant Ayden Murray’s wish for a swimming pool. Murray is a 5 year-old girl with epidermolysis bullosa, a hereditary disease that causes extreme skin fragility. “We are so happy to help grant Ayden’s wish because we want her to have some of the joy she is constantly providing to others,” said Tara Onthank, co-owner of Rising Sun. “As a business, we are committed to improving the lives of the children in our community, and we see this as a great opportunity to make a difference in one child’s life.” This is the third time that Rising Sun Pools & Spas, a family-owned pool business based in Raleigh, N.C., has assisted the Make-A-Wish Foundation of Eastern North Carolina in granting a child’s wish.
Dimension One Spas Wins Top 100 Award
Dimension One Spas , maker of portable hot tubs based in Vista, Calif., has won the Top 100 Fitness Award at Piscine 2012, the biennial pool and spa show in Lyon, France. The award-winning model, 13-foot AquaFit Sport 13 swim spa, offers a more health- and fitness-focused experience for swimming, jogging, stretching, lifting and rowing. Only 10 companies were recognized with the Top 100 award in various categories, including water treatment, outdoor furniture, lighting and installation. Judging for the award was decided by a professional jury and based on major innovations from a pool of 100 new products. “We are proud to win the distinguished Top 100 award for the AquaFit Sport 13,” said James Hedgecock, COO at Dimension One. “We’ve worked really hard to develop a smaller aquatic fitness system at a value price point while still maintaining the performance expectations of the AquaFit line.”
