
New Rochelle, N.Y-based Bel-Aqua is celebrating 60 years in business.
Today, the third-generation family-owned business prides itself on maintaining a stellar reputation based on the diverse wealth of industry knowledge its team possesses. Thanks to utilizing the latest advances in technology, the firm also has established itself as a reliable resource to companies throughout the Northeast, said Mark Warshaw, vice president of sales and marketing and grandson to the founders, Murray and Nettie Silver, according to a press release.
"The Silver family has always been known for its extraordinarily responsive service to customers," he explained. “We capitalized on today’s technology to ensure we always have the products and parts our customers need throughout the season."
The company will honor the occasion during the Northeast Pool & Spa Show in Atlantic City, NJ., which runs Jan. 26-29. The following month, Bel-Aqua will host its annual “Dealer Day” event on February 26 at the Tarrytown Marriott with manufacturer exhibits and educational seminars.