Are online reviews impacting your business? The answer is a resounding yes! Customers today demand authenticity. They don’t trust advertisements, and instead rely on word of mouth. One of the biggest social media trends, which will only continue to grow, is consumer reliance on online reviews.
Here are a few tips on leveraging this trend to grow your business.
- Identify the best way to capture reviews. Where are your customers looking for reviews of your company? A few solutions for capturing these reviews could be the business Facebook account, Google Review, Yelp, Captera or one of the other various review sites.
- Encourage customers to leave positive reviews about their experiences. Then acknowledge and thank them for each review. Showing gratitude that the customer took time to write a review will encourage them to continue doing business with your company.
- It’s good for your business website search ranking, aka Search Engine Optimization. Search engine spiders like unique content that is updated frequently. Reviews are a great way to keep climbing in the search engine results.
- Ensure you are receiving maximum benefit from social site reviews by having the reviews link to your business website.
- Each review site has different Tools or PlugIns that can be added to the businesses website. Businees can also subscribe to services offered by company’s like Broadly that take care of managing online reviews.
- Take advantage of your software solutions interface with company’s specializing in helping business capture reviews. It’s possible to have your customers receive text messages or emails following purchases to review services offered by your company automatically through your point-of-sale software.
Online reviews are here to stay so utilize them to increase profits and improve customer service.
For more tips on getting online reviews, click here.
