The Amenity Collective Grows Leadership

As part of its strategic growth initiative, the Amenity Collective, based in Owings Mills, Md., created and filled two new positions. Phil Carter and Kevin Mac were named executive vice presidents of new business development, responsible for leading integrated commercial strategy across The Amenity Collective’s 12 brands. Carter has been with the Amenity Collective for 25 years, most recently serving as CEO for one of its brand platforms, Amenity Pool Services. Mac joined The Amenity Collective in February 2024 as executive vice president of sales at LIVunLtd, the company’s fitness and recreation brand.