PHTA

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The Pool and Hot Tub Alliance Releases Strategic Action Plan

The plan is meant to serve as a guiding document for the year-and-a-half-old... More

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California Pool and Spa Association Enters Into Affiliation with Pool & Hot Tub Alliance

Learn how the agreement will affect the California organization. More

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The Pool & Hot Tub Alliance Releases Guidance for Reopening Retail Stores

Find out what PHTA recommends to help the industry segment most impacted — retail. More

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Midwest Industry Sees Covid Restrictions Loosened

The Midwestern industry saw two significant victories in the efforts to categorize... More

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Service-Tech Apprenticeship Offered for California Industry

Seeking to grow and elevate the workforce, a coalition of industry organizations... More

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PHTA Midwest Chapter Starts Wave Group

The new group is planning its first event, likely to take place with the PHTA... More

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PHTA Undergoes Change in Key Education Staff

The industry's largest trade association brings in a new VP of education, while... More

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Genesis Co-Founder Skip Phillips Returns

Learn why the designer/educator has realigned himself with the organization after... More

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Introducing the 2019 Pleatco Perfect PoolGuy

Learn how Jim Hedlund's decades of service have gained him this recognition. More

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What's New in Your Store?

What's New in Your Pool & Spa Store, Josh Kemerling?

A fresh interior design sets the newest Georgia Spa Co. location apart from the pack.

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What’s New in Your Pool & Spa Store, Zac Nicklas?

Store renovations and a new e-commerce site have been keeping this new...

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What's New in Your Pool & Spa Store, Jessica Harkins?

Things are looking good for this pool retailer's inaugural year.

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