GPM Brands, a manufacturer and distributor of hot tubs, swim spas, saunas, and wellness products, has appointed Mark Raisanen as executive vice president of operations/Sauna Division, and John Hoien as executive vice president of sales/Sauna Division. With more than 30 years of leadership experience in the sauna industry each, the duo is expected to play pivotal roles in driving strategic initiatives and operational excellence across the organization.
“Their extensive track record of building highly effective dealer programs and delivering results in complex market environments makes them invaluable additions to our organization,” said James McClure, executive vice president of GPM Brands. “The depth of their experience and strategic vision will be instrumental as we continue to expand our market presence and pursue new growth opportunities.”
Added GPM Brands CEO Peter Von Hopffgarten: “We’ve known and done business with Mark and John for over 30 years, dating back to when they were an integral part of the team at Finnleo Sauna. Their combination of industry expertise, leadership capabilities, and cultural alignment makes them a perfect fit for our team. Our goal is to build a world-class sauna program that serves our retailers and delivers the products consumers are demanding.”
Founded in 2020, GPM Brands is a lifestyle company that produces hydrotherapy products.
