No one could have predicted the change 2020 has brought upon the pool industry. Our opportunity is to invest the windfall of a strong market to drive sustainable success.
With more time being spent inside or online, customers are making purchases in new ways and for new health-conscious reasons. To put yourself in front of today’s pool buyers and stand out from competitors, here are three actionable steps that will grow your brand and business.
1. Leverage your resources
Your pool business wasn’t started alone and it cannot grow alone either. Aligning with supplier partners that can propel your business forward will deliver the long-lasting brand improvements we all crave. While much of our time is being spent securing product supply, now is the time to align your solutions with vendors that build value for your customers.
One example is Clear Comfort. The rapidly growing Advanced Oxidation Process (AOP) leader has put its dealer's first by providing total solutions that integrate beyond just its products. The company has delivered total solutions that are integrated with multiple vendors to deliver the ultimate water care. A good example is the CYA Smart Alliance, a new initiative formed to promote the safe use of cyanuric acid. These vendor efforts and materials will make it easier to communicate with your customers and, in turn, build your brand.
2. Adapt to customers’ new wants and needs
Past successes don't guarantee future wins. It is important to adapt your offerings to the ever-changing wants and needs of customers. More than ever before, people value the experiences they share in their homes. Pool owners are searching for healthier, safer, and low-maintenance solutions and are willing to invest in those experiences.
Recently, there has been a rise in healthier, easier pool and spa sanitation methods, such as Clear Comfort’s AOP. The patented AOP sanitation delivers drinking water levels of chlorine, without sacrificing protection and safety. By delivering offerings that are trusted on everything from spas to water parks, your health-conscious customers will view your brand as a trusted leader with proven solutions.
3. Set an actionable plan for the future
Whether you’re ready or not, change is happening. “If it ain’t broke, don’t fix it” is viewed as not caring about delivering the leading solutions. What you may view functional, they may view as already “broken.” Building your brand requires leading customers to solutions that appeal to their sensibilities. Being at the forefront of emerging advancements will help position your brand as a leader and not a follower. AOP pool sanitation is one of those emerging advancements providing the best water available to all types of customers. By integrating the best AOP system now and devising a plan for the future, you’ll prepare your business to build and grow successfully.
Today’s customers know what they want and have access to an abundance of resources to find it. To get their attention and build your brand, you need to stay ahead of the curve and adapt your offering to match customers' growing demands for health, safety, and sustainability.
Interested in building your brand with the healthiest AOP water? Click here for more information.
