Chris Lacy is the new vice president of sales and marketing due to a restructuring of AquaFinesse's management team. Bob Snodgrass, who previously held that position, now is senior vice president.
Based in Cincinnati, Lacy came to the business with 33 years’ experience in the pool and spa industry in various sales management roles at Polaris Pool Systems; Baracuda International/Zodiac Pool Care Systems; Inter-Fab; and SeaKlear. He will develop and oversee all sales activities while working closely with the firm’s marketing manager, Cindy Paradiso, on all marketing activities.
Snodgrass has been with AquaFinesse since September 2013 and is a 35-year industry veteran.
AquaFinesse, LLC, is the North American division of Special Water Europe B.V., a Netherlands-based manufacturer of a patented water treatment technology that enables users to enjoy clean, safe pool and spa water while reducing the need for harsh chemicals.