Michael White has joined Great American Merchandise & Events as director of sales of its specialty channel and markets. Previously, he was vice president, sales/marketing, at Strong Spas for nine years.
Valerie Steinberg is GAME’s new sales account manager and will help White grow and manage the pool and spa markets, domestically and internationally. She comes from a retail sales and marketing background, and will be instrumental in integrating the firm’s marketing and sales efforts.
Jennifer Dwiggins is the new director of customer support, and will focus on the management and overall improvement of customer relations and satisfaction. Previously she was in management at Redflex Traffic Systems and Verizon. Scottsdale, Ariz.-based GAME manufactures pool and spa products and accessories.