Two years after announcing its merger, equipment manufacturer Zodiac Pool Systems will complete its rebranding.
In late 2017, the Vista, Calif., Big 3 firm announced it would merge with Fluidra, the world’s largest pool supplier, based in Barcelona, Spain. As an interim measure, it adjusted its brand to incorporate the Zodiac and Fluidra names, with the ultimate goal to completely change over to Fluidra.
In January, the company will take that final step in its rebranding. “Fluidra globally is a very valued corporate brand, which is something we want to leverage,” said Brad Parker, vice president of marketing for Zodiac. “On top of that, Fluidra is publicly traded on the Spanish stock exchange, so it makes sense that we would adopt the name.”
Product brands will remain the same, including Jandy controllers and equipment, and the Polaris and Zodiac lines of automatic cleaners. “From our customers’ perspective, the product brands remain the same, sales contacts remain the same, and the warranty process remains the same,” Parker said. “There’s no change on that level.”
The company has seen another major influence from the Spanish firm: Early next year, it will begin offering a Jandy commercial equipment line.
