PHOTO: Zodiac

Zodiac Pool Systems Inc. has expanded its Zodiac and Polaris Days events, which also are being supported with improved marketing efforts.

Those who sign up early enough receive 500 free, professionally designed postcards with postage included. Zodiac also provides social media sharing tools, video widgets, mobile ads, and prominent listings on Zodiac and Polaris “Find an Event Now” web pages, along with a merchandising kit for the events.

New this year, Preferred Professional Provider members are eligible for a bonus Genuine Parts Program. Additionally, the new Bullseye Consumer Rebate Program is available to customers who purchase products at or over LAAP pricing. During approved Polaris Days or Zodiac Days events, retailers can advertise the cleaners up to 10 percent below LAAP and purchasers still will receive the rebate. Certain conditions apply.

“We stand by our longtime commitment to support our dealers and provide a better pool experience for consumers,” said Scott Frost, vice president of sales at Zodiac.

Zodiac and Polaris Days events run April 1 through Labor Day weekend.