For pool and spa retailers, the busy season leaves little room for error — and even less time for disengaged staff or missed sales opportunities. In the pages that follow, industry veteran Lisa Kennedy offers two practical guides drawn from more than two decades of frontline experience. The first tackles one of the season’s most persistent challenges: how to keep seasonal employees motivated, focused, and genuinely invested in their work when the heat — and the pressure — are at their peak. The second shows how a well-trained, customerfirst team can transform everyday interactions into natural upselling moments that grow the sale without ever feeling pushy.
Together, they make the case that in this business, your people aren’t just part of the operation — they are the competitive advantage.
