The Look of Retail

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• Polished Up or Down Home

Many shop owners swear by their stores’ cozy ‘mom-and-pop’ feel — others say a more corporate look conveys confidence to customers.

• From Locals to Logos

How different retailers have made their style decisions.

 

Different strokes

Large retail chains often place a popular product category near the front to draw customers in —a technique that can work for a store of any size.