Barcelona-based "Big 3" manufacturer Fluidra has named a new president of its North America operations.
Lennie Rhoades, the next president of Fluidra North America, will succeed Troy Franzen, who retires next month after a 12-year tenure that included playing a key role in transitioning the firm from Zodiac to Fluidra.
Rhoades now holds full responsibility for the management of Fluidra’s North American business, with a focus on aligning regional strategies with global initiatives to deliver on growth targets across all product categories and segments. He has more than 20 years of senior management experience, as well as expertise in strategic development and plan execution in the home and industrial goods industries.
“Lennie has an extraordinary track record of success across a wide array of major brands in adjacent industries," said Bruce Brooks, CEO of Fluidra. "He is a results-driven leader who puts focus on building a collaborative team culture and customer-centric innovation. This makes him the right choice to lead our North American organization in its next chapter.”
He previously served as CEO of Big Ass Fans where he helped drive top-line growth through product innovation and diversification, while implementing strategic operational efficiencies, Fluidra offices said. He has also held various senior leadership roles including senior vice president of JELD-WEN, vice president and general manager for the retail division of Husqvarna Group, and director of marketing for Electrolux.
“I am thrilled to be joining Fluidra at such an exciting time in the industry and am eager to begin working with the North American team,” Rhoades said. "...Together, we will build on Fluidra’s longstanding legacy of success to drive further growth with our sights set on continually evolving the company for the future."
