Michelle Kavanaugh, a long-time industry veteran, now serves as chief affiliate officer for Digital Card Pros, a Dallas-based company offering digital business card and integrated marketing platform, the IMPACT System.
In her new role, Kavanaugh will spearhead the affiliate marketing program for the IMPACT System, tailoring the system for pool builders and pool service professionals. She will focus on recruiting and supporting affiliates worldwide.
She also owns consultant firm Michelle Kavanaugh Inc. in Vermillion, S.D. She served as mission development director for the National Swimming Pool Foundation and executive director for the California Pool and Spa Association.