Hayward and Fluidra announced their performance for 2023, both acknowledging decreases in sales.


While Hayward saw a reduction in sales income for the year, it projects a solid 2024. The company’s net sales for 2023 decreased 24% compared with 2022, to $992.5 million. Net income decreased 55% year-over-year to $80.7 million.

“The decrease in net sales was primarily the result of the moderation of end market demand trends due to macroeconomic factors and distribution channel destocking,” the company said.

For this year, Hayward expects a 2% to 7% increase in net sales, falling between $1.010 billion to $1.060 billion. The manufacturer says this reflects “a return to sales and earnings growth driven by solid execution across the organization, positive price realization and continued technology adoption,” amid uncertainty around global macro conditions and consumer spending.


Fluidra also saw a decrease for 2023, with sales of €2,051 million, representing a 14% decrease from 2022. (The Spanish company trades in euros.) “Residential Pool aftermarket demand was resilient during the year, while demand for new pool construction was softer,” the company said. “Commercial Pool sales continued to grow, supported by the recovery in tourism.”

The manufacturer expects 2024 to remain even with last year, projecting sales between €2,000 and €2,150 million. Said Fluidra Executive Chairman Eloi Planes: “... Despite the uncertainty around the macro-economy, we are encouraged to leave the correction of the inventory in the channel behind us and by the resilience of the aftermarket ...”