Credit: ASP

During the first half of this year, the service franchiser America’s Swimming Pool Company opened 10 new locations, bringing its total to approximately 382 in 23 states.

ASP entered the Michigan market for the first time, with a location serving Troy. Another marks the company’s second location in New York, serving Dutchess County. Four of the new franchises are in Texas, serving Temple, East Fort Worth, West Fort Worth, and Flower Mound. Two are in Florida, serving Lakeland and Wesley Chapel. One New Jersey outlet serves the northeastern area of the New Jersey Shore. And a Missouri location serves Innsbrook.

“We are thrilled to be expanding in the Midwest and doing business in Michigan for the first time, as well as continued growth in established states like Texas and Florida,” said Stewart Vernon, COO and founder of America’s Swimming Pool Company. “It’s a testament to the strength of the pool care industry and the ASP business model that continues to attract top-notch talent to seize the opportunities in their markets.”

All locations provide pool maintenance, repair, remodeling and cleaning.

This year marks the 20th anniversary of ASP’s founding.