Pool Spa Patio Expo — Conference Schedule
November 14–19, 2026
* Room locations are accurate at presstime but are subject to change. Please visit poolspapatio.com for the latest information.
Saturday–Sunday,
November 14–15
8 a.m. – 5 p.m.
GENESIS® D180: Drawing for Professionals (2 Day Course)
Room 211
GENESIS® D211: Elements of Design (2 Day Course)
Room 221
Saturday–Monday,
November 14–16
8 a.m. – 5 p.m.
GENESIS® C201: Construction School: Concrete Pools
(3 Day Course)
Room 206
Certified Pool & Spa Maintenance Specialist (CMS®) (3 Day Course)
Room 208
Sunday–Monday,
November 15–16
8 a.m. – 5 p.m.
Certified Pool & Spa Operator (CPO®) (2 Day Course)
Room 217
OSHA 10 in General Industry for Pool Pros (2 Day Course)
Room R04
Monday, November 16
8 a.m. – 5 p.m.
GENESIS® D330: Comprehensive Aquatic Design: Where Water, Wellness & Architecture Meet
Room 211
The Pool and Hot Tub Business Playbook
Room 221
Quality Shotcrete for Pools—Know It, Demand It: Presented by the American Shotcrete Association
Room R05
National Plasterers Council Start-Up Technician Certification Course
Room R06
NPC: Clase de Certificación de Puesta en Marcha
Room R07
12–4 p.m.
Women of Water (WOW)—Reading the Room: The Intelligence That Elevates Every Interaction
Room Rivergate
5–7 p.m.
PHTA Awards of Excellence
Room The Great Hall A-B
Tuesday, November 17
8 a.m. – 12 p.m.
National Plasterers Council Start-Up Technician Recertification Course
Room R06
8–9 a.m.
Seconds to Win: The Science of High-Performing Teams
Room 231
The Next Generation of the Pool Industry: How to Attract, Train, and Retain Young Talent
Room 206
GENESIS® C243: Cracking the Code: What Builders Need to Know About Compliance, Inspections, and Avoidable Jobsite Mistakes
Room 217
GENESIS® D253: Hardscape
That Supports the Pool:
Materials, Transitions, Drainage,
and Detailing That Improve Performance and Aesthetics
Room 211
360 Store Check-Up: Fix What’s Broken, Elevate What Works and Wow Every Customer!
Room 208
GENESIS® S165: Leak Detection: The Hidden Profit Center in
Your Business
Room 221
9:15–10:20 a.m.
Day One Keynote: Dive Into PHTA’s National Consumer Awareness Campaign
Room The Great Hall A-B
11 a.m. – 12 p.m.
GENESIS® B122: The Exit Is the Strategy: Succession Planning
for Pool, Spa, and Outdoor
Living Businesses
Room 206
What a Real Marketing System Looks Like (And What You Actually Need in Place)
Room 231
GENESIS® D214: Signature Mind-reading Method for Understanding Ultra High-End Clients
Room 217
Designing with Elevation:
A Complete Guide to Grading
and Site Design
Room 211
PHTA: Inspect with Confidence: Better Equipment, Safety, and Condition Assessments on Every Service Visit
Room 221
11–11:45 a.m.
GENESIS® D331: Designing for Buildability: Turning Great Concepts into Permittable, Profitable Projects
Room GENESIS® Solution Center – Booth #1307
Investor Summit: State of the Union: Capital, Consolidation & the M&A Landscape (Day 1)
Room PSP Expo Stage – Booth #339
12–12:45 p.m.
PHTA: Marketing That Converts—Building Smarter Customer Journeys with Automation, Follow-Up, and Better Data
Room GENESIS® Solution Center – Booth #1307
1–2 p.m.
Equipping Your Team with AI: Building the Team That Gets It Right the First Time
Room 206
Building a Better than Great Design Career: Lessons from My Journey
Room 211
GENESIS® D277: Architecture Meets Landscape: Coordinating Structures, Planting, and Shapes for More Cohesive Outdoor Rooms
Room 217
How to Fill Your Schedule With High-Value, High-Profit Outdoor Living Projects
Room 231
Beyond the Bubbles: The Critical Role of Chemistry in Hot Water Spas
Room 221
1–1:45 p.m.
PHTA: Hiring to Keep—Onboarding, Training, and Retention Systems That Actually Work
Room GENESIS® Solution Center – Booth #1307
2–2:45 p.m.
GENESIS® D317: Why is Quiet Luxury the Latest Design Trend for Wealthy Clients?
Room GENESIS® Solution Center – Booth #1307
2:15–3:15 p.m.
Building a Rock Star Pool Service Team: Lessons from a 40% Margin, Low-Turnover Operation
Room 206
Landscaping Around Swimming Pools: Designing Beauty Without Creating Problems
Room 211
4 Words that Doubled My Sales
Room 231
PHTA: The Service-to-Retail Handoff: How Stores Create Lifelong Customers After Installation
Room 208
Boosting Efficiency & Profitability: Advanced Techniques for Modern Pool Care
Room 221
Shotcrete – The Good, the Bad,
and Ugly
Room 217
3–3:45 p.m.
Winning Online: SEO And
AI Search Strategies For Pool And
Spa Businesses
Room PSP Expo Stage – Booth #339
6–8 p.m.
Welcome Party
Room Generations Hall
Wednesday, November 18
8–9 a.m.
AI 101 for Deck Builders: Practical Tools to Design, Sell, and Run a Smarter Deck Business
Room 231
GENESIS® C234: Plaster and Start-Up Chemistry: Protecting Surface Quality from Day One
Room 217
GENESIS® C416: Lessons from the Field: Project Profiles in High-End Residential Pool Construction
Room 211
PHTA: Showroom to Sold: Display and Design Choices That Increase Buyer Confidence and Close Rates
Room 208
Solving the Top Four Pool Problems: Practical Strategies for Clear, Clean, and Trouble-Free Water
Room 221
The Right Video for the Right Job: What Pool Builders, Service Companies, and Hot Tub Retailers Should Be Creating Now
Room 206
9:15–10:15 a.m.
Day Two Keynote: Unlocking Collaboration Through Improv
Room The Great Hall A-B
11 a.m. – 12 p.m.
Automate & Dominate: Utilizing
AI to Build High-Converting
Sales Funnels
Room 206
GENESIS® C314: Deck, Coping, and Tile: Coordinating Critical Details That Elevate the Entire Project
Room 211
GENESIS® D346: Lighting the Masterpiece: Designing Illumination for Safety, Mood, and Visual Impact
Room 217
How to Build a Scalable Outdoor Living Business Without Working 100 Hours a Week
Room 231
The 90-Day Dealer Growth Playbook: What to Do (and When) to Drive Showroom Traffic
Room 208
PHTA: Labor Management in Service Operations: Hiring, Training, and Retaining Reliable Field Teams
Room 221
11–11:45 a.m.
PHTA: Risk, Readiness, and
Revenue: Turning Insurance into
a Business Advantage
Room GENESIS® Solution Center – Booth #1307
Step-by-Step: How to Convert Pools from Range Chemistry to LSI
Room PSP Expo Stage – Booth #339
11:30 a.m. – 1 p.m.
IHTA Lunch & Learn: Power Up Your Business, Strengthen the Industry
Room Rivergate
12–12:45 p.m.
GENESIS® D238: Quick and
Practical Pool Design: Better Design in Less Time
Room GENESIS® Solution Center – Booth #1307
1–2 p.m.
GENESIS® C296: Remodels
Without Regret: How to Scope, Sequence, and Sell High-Value Renovation Projects
Room 217
How to Price Outdoor Living Projects for Profit Without Guesswork
Room 231
How Pool Service Companies Compete, Grow, and Protect Value in a Changing Market
Room 206
AI as Your Field Resource: Sharper Diagnostics on Every Service Call
Room 221
1–1:45 p.m.
GENESIS® D329: Backyard Master Planning: Designing Outdoor
Spaces That Work as One
Cohesive Environment
Room GENESIS® Solution Center – Booth #1307
Investor Summit: Building a Business Buyers Love (Even if You Never Sell) (Day 2)
Room PSP Expo Stage – Booth #339
2–2:45 p.m.
IHTA: Sales Conversations That Close—Turning Walk-Ins, Web Leads, and Repeat Clients into
Better Revenue
Room GENESIS® Solution Center – Booth #1307
2:15–3:15 p.m.
PHTA: Beyond the Hiring Crisis: Practical Solutions to Labor Challenges in Pool and Hot Tub Businesses
Room 217
The Revenue You’re Leaving Behind: How to Grow Service, Maintenance, and Repeat Sales
Room 206
Specified, Installed, and Actually Working: A Practical Field Guide to Architectural Water Features
Room 211
The End of Endless Estimates: How Outdoor Living Contractors Can Break the Cycle of Working for Free
Room 231
Route Smarter, Lead Better:
Building an Efficient and Motivated Service Team
Room 221
3–5 p.m.
PHTA WAVE Young Professionals Education Session and Happy Hour
Room Rivergate
3–3:45 p.m.
WAVE: Launching Your Leadership: Real Talk + Rapid Connections in the Pool & Hot Tub Industry
Room GENESIS® Solution Center – Booth #1307
3–4 p.m.
Million Dollar Pool Design Challenge
Room PSP Expo Stage – Booth #339
4–5 p.m.
Million Dollar Pool Design Challenge After-Party
Room PSP Expo Stage – Booth #339
Thursday, November 19
8–9 a.m.
AI for Deck Builders: Automating Marketing, Lead Generation, and Operations
Room 231
What Top Pool Companies Do Differently: Data-Driven Insights from Thousands of Service Pros
Room 206
GENESIS® C332: Steel, Shotcrete, and Structural Coordination: Field Decisions That Affect Quality, Performance, and Schedule
Room 211
PHTA: Selling Wellness, Not Just Equipment: Modern Hot Tub Sales Strategies for Today’s Buyer
Room 208
DOT Materials of Trade: Avoid
Fines and Liability in Pool
Chemical Transport
Room 221
9:15–10:15 a.m.
A Bonus System that Works
Room 231
PHTA: Profit First, People Always: Operating a Healthier Pool & Spa Business in a Volatile Market
Room 206
GENESIS® D206: Only Changing Materials? Yes, Design Can Make or Break Your Cosmetic Remodel
Room 211
The New American Dream: What Today’s Consumers Want, What Closes the Deal, and How Winning Brands Are Responding
Room 208
Basic Hot Tub Diagnoses 101
Room 221
10:30–11:30 a.m.
5 Ways To Make Your Small Business More Successful
Room 231
Preparing Your Pool Business
for a Successful Exit
Room 206
PHTA: What Good Service Managers Measure: KPIs, Accountability, and Field-Team Coaching
Room 211
From Eyesore to Engineered: Modern Equipment Pad Design
Room 221
11–11:45 a.m.
IHTA: Winning with Wellness—How Today’s Wellness Shopper Is Reshaping our Sales Opportunities
Room GENESIS® Solution Center – Booth #1307
GENESIS® D254: Architecture, Wellness & Materiality: How These Topics Influence The Outdoor Living Design World
Room PSP Expo Stage – Booth #339
12–12:45 p.m.
GENESIS® C313: The ASR Issue: The History and Latest Methods to Combat Concrete Cancer
Room GENESIS® Solution Center – Booth #1307
1–1:45 p.m.
Investor Summit: Lessons from the Other Side: An Owner-to-Owner Conversation (Day 3)
Room PSP Expo Stage – Booth #339
