As construction has slowed down, marketing has become an ever-more important part of a company’s strategy, with many now opting to use professional marketing services, whether through an in-house marketing staffer or by contracting through a firm.
Well before this became a common priority, Master Pools Guild was acknowledging the importance of this discipline and the tools that make it work, whether social media, websites, or AI. Every year, the group honors members who have the best marketing programs, with categories getting as granular as AI voiceover or No Hidden Fee guarantees.
Here are this year’s recipients of The Edge Awards:
Top Honor:
Best Integrated Marketing Program: Gib-San Pools
Category honorees:
Best Website Redesign: CPS Outdoors
Best Social Media Presence: Regal Pools
Overall Use of Video: Regal Pools
Leading Edge AI Conversational Agent: Shasta Pools
Leading Edge Digital Tools for Sales Conversion: Mission Pools
Leading Edge Construction-Phase Email Automation: A&G Pools
Leading Edge Case Study on Instagram, Growth in a Small Company: Ashton Pools by Design
Leading Edge AI Voiceover – Elevating Storytelling: Mission Pools
Leading Edge No Hidden Fee Guarantee: Ashton Pools by Design
Implementation of MPG programs:
Leading Edge Splash Loyalty Program: Gib-San Pools
Leading Edge Master Pools Guild: Why It Matters to You: Shasta Pools
