17427 San Pedro
San Antonio, TX 78232

Keith Zars

The first piece of advice I received from Vistage (an executive coaching organization) was to put together an organizational chart, at which time they stated that I had too many direct reports. When I started my business, everyone reported to me, but as my business grew I had not taken the time to empower others. As a result of that Vistage recommendation, I now have only four direct reports. I could not have grown to 350 employees without this organizational chart. —Keith Zars

Total residential construction revenue: $35,917,311

Number of pool excavations: 394

Number of locations: 1

Rank in previous years
2017: 4
2016: 5
2015: 2
2014: 2
2013: 4

Keith Zars Pools was founded in 1985 and places an emphasis on company culture, striving to be one of the best places to work in San Antonio. Zars has served as past board chairman of the Master Pools Guild and past board member of the Better Business Bureau and the Greater San Antonio Builders Association.

Words of Wisdom

We asked each 2017 Top 50 CEO: What was the best new idea your company implemented in the last two years?

Keith Zars, CEO
Our employees are our single and greatest asset. As such, we have made significant investments in employee training: technical education, such as OSHA 30, for field supervisors; professional sales coaching and off-site workshops for sales consultants and superintendents; and employee participation within several pool councils. All have had a positive impact.

Meet the Company's MVP

In 2018, we asked each CEO to name the employee whose contributions directly impacted their firm's success.

Will Parrot, Licensed Landscape Architect, Keith Zars Pools
Will recently celebrated 28 years at Keith Zars Pools. A graduate of Louisiana State University, he's designed more than 30,000 pools. With ongoing training and versatility, he adapts to trends and buyer preferences. He has a keen eye for precision and detail, along with a steadfast demeanor.