After a brief hiatus, author and hot tub marketing expert Marco Longley has returned to the industry.
Longley, author of the The Ultimate Hot Tub and Pool $ales Book, will serve as marketing and communications manager. Prior to joining the company, he served as senior sales manager for several major spa manufacturers.
In this newly expanded position, Longley will work to expand the new dealer development program, and to liaise directly with present dealers to strengthen sales training programs and market penetration.
SilkBalance is a Vancouver, B.C.-based supplier of water conditioners for the spa industry.
Note: As of 2014, Longley is no longer employed with SilkBalance.