Lumi-O|InnovaPlas Names New US Head of Sales

Joe Sullivan has joined Lumi-O/InnovaPlas as U.S. Head of Sales for its InnovaSpa & Pur Spa Hot Tub brands and its Lumio-InnovaPlas Pool step division.

Working remotely from Richmond, Va., Sullivan brings more than 30 years of sales and marketing experience, both as hot tub retailer and wholesaler. He began in the pool/spa industry in hot tub retailing, but his past positions include director of partner development at Bullfrog Spas and vice president of sales and marketing at Jacuzzi’s Dream Maker Spas.

"We are confident that Joe will not only drive our U.S. sales efforts to new heights, but will also contribute to fostering a positive and inclusive work culture," the company said.