Laticrete Supercap, manufacturer of self-leveling flooring materials, announced the addition of Chad Love to its sales leadership. Love will report to president Doug Metchick as director of sales, responsible for growing the customer base and managing the business sales representatives throughout North America.

He comes to the company with a decade of experience in commercial flooring industry with a background in carpet, resilient, ceramic, stone, terrazzo, and epoxy floor finishes. Most recently, Love served as a vice president at David Allen Company, opening a new branch office.

“Chad’s experience in developing new markets and building quality relationships with general contractors and the architectural community will be a key factor in leading the Laticrete Supercap sales team,” said Laticrete Supercap president Doug Metchick.