David Kraft has joined pool equipment manufacturer Pentair as group sales leader of its pool segment, reporting to Pentair Pool Group President Greg Claffey.

He now is responsible for driving sales and service strategy; heading strategy for sales operations and warranty functions; and leading Pool Europe sales and product management teams.

Kraft most recently served as vice president of global business development for Emerson Electric, where he worked almost 25 years.

In other Pentair news, the company has rolled out a new marketing campaign across its multiple manufacturing plants. Called "Rule the Pool," the program is designed to deliver brand awareness and education to its customers and pool owners. The message emphasizes that the company's expertise can help pool professionals install and service their customers’ pools with less downtime and more time to sustainably enjoy water.

“It’s a campaign we can all get behind," said Pentair’s group marketing leader, Jillian Swift. "Our employees, who strive to deliver innovative, quality products and support; our customers, who work to ensure no pool owner is left unsatisfied; and pool owners who want to focus on making memories that last a lifetime in their pool. When these things all come together, we can all more confidently Rule the Pool. There’s nothing better than celebrating what we all show up for every day in an energizing and exciting campaign,” added Swift.

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