Hot tub and swim spa maker Master Spas has partnered with the 2017 IRONMAN World Championships. Through the agreement, Fort Wayne, Ind.-based manufacturer's brand represents the official swim spa of the 2017 IRONMAN World Championships, scheduled to take place in Kona, Hawaii this October.
At the event, Master Spas will showcase a selection of its Michael Phelps Signature Swim Spas, which were developed with input from 23-time gold medalist and his coach, Bob Bowman. They are designed to serve as a tool for athletic training and aquatic fitness.
“The partnership with IRONMAN complements Master Spas’ strategy by giving us another avenue to connect with endurance athletes from around the globe," said Bob Lauter, Master Spas CEO. "Our hot tubs and swim spas can be used by athletes to train smarter, recover quicker and reach their performance goals faster, which are three things elite competitors are always striving to achieve.”
The World Championships event is the final competition between the IRONMAN Triathlon winners from around the world.