The pool equipment and products manufacturer Fluidra North America has promoted Jon Viner as its new president.

The company’s former executive vice president of commercial, spa and specialty succeeds Lennie Rhoades, who is stepping down to pursue new opportunities.

As new president, Viner will be charged with continuing the company’s long-term growth strategy.

He served in his last role for more than two years, at a time when the manufacturer made clear its intent to increase its commercial presence.

“With over two decades of experience, Jon brings deep industry knowledge and a proven track record of success,” the company said. “His leadership has driven significant advancements in Fluidra’s market presence, positioning him well for this expanded role.”

Before joining the Carlsbad, Calif. operation, Viner served 12 years as president of KIK Consumer Products’ Pool Division, parent company of Bio-Lab. There, he was credited with developing and executing comprehensive growth strategies. Fluidra said his operational expertise and leadership acumen qualified him for the promotion.

“His experience and understanding of the industry make him uniquely qualified to lead the company as we continue to build on our current momentum,” said Fluidra CEO Jaime Ramirez. “We are excited to see what the future holds under his leadership.”

Said Viner: “We have a solid foundation, and I’m confident that with our focus on innovation and customer success, we will continue to lead the industry in the years ahead.”

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