The Association of Pool & Spa Professionals and the survey company Gallup have agreed to collaborate on developing data about pool ownership in the United States.
"This study will reveal key data that the industry has never had before," said Patrick Giambalvo, APSP's Vice President, Business Development. "The findings will tell who is buying our industry's products, how they perceive them and how they perceive competitive products."
Gallup will conduct in-depth surveys of consumers who have purchased pools in the last 24 months to help assess the state of the pool and spa market and analyze demographic trends, media habits and the process involved in making purchasing decisions. Gallup will analyze the data and write a report, which will be available to APSP manufacturer members who made a financial pledge to the project. These participants also will have input into the survey and direction of the research.
While the research will focus on pool ownership for this go-round, Giambalvo expects to address hot tubs in the future.
