In a recent article for sister publication REMODELING, Gary Thill takes a look at the increasing importance of online review sites and how the construction industry should be using them to its advantage.

As Thill points out, 92% of all local business transactions now begin with online reviews, and relying simply on word of mouth no longer will suffice.

“Whether you’re an individual contractor or a multi-million dollar company, anybody can be Googled or Yelped and have their reputation analyzed. Whether remodelers think they need to be online or not, their customers are already checking their reputation online before they make a decision to call them.”

So how exactly does one go about the transition and best manage their online reputation? Thill speaks with experts on the best approach, highlighting three areas of focus. Although Thill's article is targeted to the residential remodeling industry, the information still is useful for contractors and retailers in the swimming pool and spa business. Read More