Another company has entered the mix of pool/spa maintenance and service providers seeking a prominent regional or even national presence.
Las Vegas-based Priority Pool Service recently entered its third state. In March, it purchased a small service company in Phoenix to begin establishing operations in one of the nation’s most pool-intensive markets.The company also serves the Las Vegas and San Diego areas.
Co-owner Aron Hooks and his partners began the company in San Diego in 2020. Hooks, who also co-owns a private-investment group, said the pool/spa industry came to his attention when he had a hard time finding and keeping a service technician, at a time when maintenance providers were overwhelmed with the glut of work available.
Priority’s business model bears a couple substantial differences from many current aggregators and franchises. For one thing, it actually started in California, the one sunbelt state that most multiregional service companies have avoided. Additionally, it uses acquisition sparingly, mostly as a way to help set up shop in a new market. It expects most growth to occur organically. In Las Vegas, Hooks said, organic growth took the company from the 350 accounts it originally purchased to 1,800.
More expansion is expected soon, as the firm plans to enter Dallas and Riverside, Calif. this year. “We don’t want to get too far out over our skis,” Hooks says when asked if they want to become a national player. “We’re trying to build one of the largest regional pool service companies out there.”
