In March we learned that the Australia-based retail and service franchise Poolwerx entered the U.S. Market plans to open 300 locations in the Sunbelt by 2020.

The news was frustrating to some industry members. But others, like Dale Howard, welcomed the healthy competition.

"When you get rid of the discounting and the price wars, then everybody’s got to step their game up,” he told PSN Senior Editor Rebecca Robledo. “I’d much rather fight on quality than price."

It's been nearly two months since we first broke the news of Poolwerx plan to open stores in America. But we will know little about the man behind the company. Thanks to a Q&A published by Smart Company, however, that's about to change.

Learn about CEO John O’Brien's business philosophy, his thoughts on American pool service companies and much more in this telling interview. Read More