Sales

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In Memoriam: Norm Cardinal

The founder of manufacturers’ rep firm Hydroqual Corp. was active in the pool/spa... More

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NC Brands Taps Mulhall

The chemical maker now has a regional manager for the Southeast. More

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Waterway Plastics Appoints VP

Industry veteran Jerry Hyland will serve as vice president, sales for the pool and... More

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Bullfrog Spas Uses VR to Help Dealers Immerse - and Entice - Customers

The VR experience comes with the hardware and will work on any VR headset,... More

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Take Our Hot Tub Survey

We want to know what’s trending in hot tub sales. More

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Complete Me: How a Group Mindset Can Help Boost Sales

A surprising retail lesson from Pokémon More

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Is Your Pool and Spa Store Family Friendly?

This question may influence your bottom line. Consider these tips so kids actually... More

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Meet the Pool Industry’s Zig Ziglar

An award-winning pool builder imparts 40 years of sales experience in 'Rich... More

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Spa Dealers: Don't Overlook Accessories

Many dealers neglect to address the products that make a new spa all the more... More

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Jim Van Fleet on His Work with a NonProfit Before Joining the Hot Tub Industry

Were it not for a rewarding career at a nonprofit, Jim Van Fleet may have followed... More

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What's New in Your Store?

What's New in Your Pool & Spa Store, Josh Kemerling?

A fresh interior design sets the newest Georgia Spa Co. location apart from the pack.

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What’s New in Your Pool & Spa Store, Zac Nicklas?

Store renovations and a new e-commerce site have been keeping this new...

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What's New in Your Pool & Spa Store, Jessica Harkins?

Things are looking good for this pool retailer's inaugural year.

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