Customer Satisfaction

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Experiential Retailing: What It Is and Why It's Important

For brick-and-mortar pool stores to remain competitive, it's vital to consider the... More

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Trending: Multigenerational Households

These households offer opportunity and challenge for pool and spa professionals More

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Surveying for Success

What is a Net Promoter Score and why you should you care about it. More

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High-End Customer Service

A Masters of Design honoree discusses how his company achieves excellent... More

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What Customers Want

Whether a customer is buying a puppy or a pool, certain sound business practices will go a long way toward ensuring a company's success. More

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Former Olympic Coach Suspended in Sex Scandal

The USA Swimming sexual abuse scandal has escalated further, as allegations about... More

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Committed to Customers

When it comes to building a successful company, satisfied customers are the single... More

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Swimming Programs Dogged by More Abuse Cases

As high-profile child sex allegations continue to rock the campuses of Penn State... More

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Look Who’s Blogging

Odds are you know someone who has a blog More

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What's New in Your Store?

What's New in Your Pool & Spa Store, Josh Kemerling?

A fresh interior design sets the newest Georgia Spa Co. location apart from the pack.

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What’s New in Your Pool & Spa Store, Zac Nicklas?

Store renovations and a new e-commerce site have been keeping this new...

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What's New in Your Pool & Spa Store, Jessica Harkins?

Things are looking good for this pool retailer's inaugural year.

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