Premier Pools & Spas

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Premier Hires New President for Construction and Service Arms

The franchiser's founder, Paul Porter, will focus on his CEO duties, including... More

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Premier Licensor Loses Latest Round in Trademark Battle

The national company weighs its options after an appellate court says it can't... More

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Premier Changes Business Model

After four years of selling licensing rights to its brand, national pool builder Premier Pools and Spas switches to a franchise model More

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Premier Goes License-Only, Moving East

Premier Pools is continuing to expand its operations More

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Striving for perfection

On a Monday morning last summer, Paul Porter stood in front of a dozen salespeople... More

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Taking the Leap

When longtime Sacramento builder Aquarius Pools closed its doors last summer, it... More


What's New in Your Store?

What's New in Your Pool & Spa Store, Josh Kemerling?

A fresh interior design sets the newest Georgia Spa Co. location apart from the pack.

What’s New in Your Pool & Spa Store, Zac Nicklas?

Store renovations and a new e-commerce site have been keeping this new...

What's New in Your Pool & Spa Store, Jessica Harkins?

Things are looking good for this pool retailer's inaugural year.

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