Macy’s is trying really hard to be Instagram-friendly. Today (April 11) the struggling department store giant rolled out its in-house concept store, “Story,” in 36 locations across the US. Most of the shops will be at least 1,500 sq ft (140 sq meters), with its Manhattan flagship location spanning a whopping 7,500 sq ft.
Macy’s, which also owns Bloomingdales and luxury beauty store Bluemercury, acquired Story in a surprise move last year. Story was kind of like a gallery-slash-pop-up store (its tagline is “Changes like a gallery, sells things like a store”) that rotated its products based on different themes. The shop—which will now only exist within Macy’s locations, and not as a standalone store—also held classes, workshops, and events, which will continue to take place within its new home at Macy’s.Read More