We’ve begun a couple changes this year. We now offer a
lifetime warranty on certain pools — not just the finish, but
on the entire pool.
To qualify for the warranty, the pool has to contain certain
components that we trust, and the homeowner has to meet the
outlined maintenance requirements. Nobody else can make
alterations, additions or replacements, or it voids the
But our lifetime warranty is lifetime, as long as the client owns
the home or the pool, period. And it is transferable within the
first three years. We need a 30-day written notice and a minimal
administrative fee, and we perform an inspection, just like you
would when you buy an extended warranty for refrigerators and other
appliances when you want to sell the home.
After three years, whether the original owner keeps the warranty or
it’s transferred, we then will require a travel fee to get to
the job. But it’s minimal, compared to the price of, say,
replacing the pump or the finish.
We’ve also introduced the Ultimate Pool Package, which
consists of the greenest, most user-friendly, safest and healthiest
components you can put on a pool.
The package includes an LED light, efficient in-floor system, a
pebble finish, freshwater sanitation system and auto fill. We want
it to be as efficient, healthy and low-maintenance as
The warranty and our Ultimate Pool Package have helped us sell
value vs. price. And, we have increased our average pool price
since January 1. Last year, it was $30,200. From January 1 to
mid-February of this year, our average price is over $38,000.