Upselling and Cross-Selling

SKU Scam?
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SKU Scam?

Professionals increasingly face consumers who unwittingly purchased generic parts... More

IPSPE Awards Best New and Best Green Industry Products
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IPSPE Awards Best New and Best Green Industry Products

Winners were selected based on innovation, productivity and cost-effectiveness. More

Pool Chemical Maker Reaches Milestone
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Pool Chemical Maker Reaches Milestone

In just one year since entering the industry, Spec Chem now is providing its... More

Pool Retail Co-op Launches Website, Signs Members
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Pool Retail Co-op Launches Website, Signs Members

The Pool Retailers Cooperative has signed more than 100 members and still has free... More

Against the Stream
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Against the Stream

For some pool companies, new residential construction seems like the grand prize.... More

New Program Helps Brick and Mortars Beat Big Boxes, Internet
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New Program Helps Brick and Mortars Beat Big Boxes, Internet

BioGuard offers its dealers design and branding resources to stay competitive More

Aboveground and Amazing
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Aboveground and Amazing

Boasting new shapes, sizes and installation options, temporary pools are opening... More

Increase Sales by Analyzing Store Data
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Increase Sales by Analyzing Store Data

Retailers can use the practice of datamining to spot sales trends to help make... More

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Premier Changes Business Model

After four years of selling licensing rights to its brand, national pool builder Premier Pools and Spas switches to a franchise model More

Mid-Range Spas See Sales Boost
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Mid-Range Spas See Sales Boost

Retailers are seeing a sales increase of spas priced $4,500 to $6,000 More

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