Marketing

How to Partner Up with a Swim School
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How to Partner Up with a Swim School

A partnership between your retail store and a local swim school could add up to... More

Lessons on Marketing from a Seven-Year-Old
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Lessons on Marketing from a Seven-Year-Old

Somehow, my son hit on one of the key elements to running a successful business —... More

Master Pools Guild Takes Its Marketing Campaign to the Grammys
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Master Pools Guild Takes Its Marketing Campaign to the Grammys

The Master Pools Guild has once again targeted high-end consumers by taking out an... More

Hanging 20 Down Colorado Blvd.
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Hanging 20 Down Colorado Blvd.

With contributions from companies such as Pentair Aquatic Systems and Raypak, a... More

Tags: Marketing, Events
About That Parade Float with the Surfing Dogs -- and the Pool Industry Connection
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About That Parade Float with the Surfing Dogs -- and the Pool Industry Connection

The industry makes a quiet but splashy appearance at the Tournament of Roses Parade More

Tags: Marketing
7 Reasons You Need a New Website
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7 Reasons You Need a New Website

Is your website due for an upgrade? Read on and find out. More

Yes, You Can Private Label Your Own Line of Pool Chemicals, but Should You?
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Yes, You Can Private Label Your Own Line of Pool Chemicals, but Should You?

For retailers, launching their own brand of pool treatment products gives them... More

Hot Tub Dealer Offers Free Test Soaks for Physical Therapy Month
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Hot Tub Dealer Offers Free Test Soaks for Physical Therapy Month

Caldera Spas of Albuquerque gave locals free test soaks for the entire month of... More

Traditional Sales and Marketing Aren't Enough for Your Pool and Spa Firm
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Traditional Sales and Marketing Aren't Enough for Your Pool and Spa Firm

You need an authentic narrative for your pool/spa business in today's age of... More

Remembering Arnold Palmer, Pool Product Pitchman
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Remembering Arnold Palmer, Pool Product Pitchman

For several years during the late '70s, golf legend Arnold Palmer endorsed an... More

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