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HomeAdvisor Takes a Swipe at Word-of-Mouth Referrals

Television ads suggest that there is a better way to find home-pros than asking... More

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Hot Wheels: Traveling Sauna Hits the Road

Celebrating Finland’s centennial year, Finnleo engineers a mobile sauna for a... More

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How to Partner Up with a Swim School

A partnership between your retail store and a local swim school could add up to... More

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Lessons on Marketing from a Seven-Year-Old

Somehow, my son hit on one of the key elements to running a successful business —... More

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Master Pools Guild Takes Its Marketing Campaign to the Grammys

The Master Pools Guild has once again targeted high-end consumers by taking out an... More

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Hanging 20 Down Colorado Blvd.

With contributions from companies such as Pentair Aquatic Systems and Raypak, a... More

Tags: Marketing, Events
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About That Parade Float with the Surfing Dogs -- and the Pool Industry Connection

The industry makes a quiet but splashy appearance at the Tournament of Roses Parade More

Tags: Marketing
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7 Reasons You Need a New Website

Is your website due for an upgrade? Read on and find out. More

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Yes, You Can Private Label Your Own Line of Pool Chemicals, but Should You?

For retailers, launching their own brand of pool treatment products gives them... More

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Hot Tub Dealer Offers Free Test Soaks for Physical Therapy Month

Caldera Spas of Albuquerque gave locals free test soaks for the entire month of... More

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