Bullfrog Tries New Marketing Tactic
A Web series focusing on a high school principal/hot tub enthusiast is a new content marketing strategy for the manufacturer.
Plaintiffs Win Premier Pools Trademark Suit
The parent company of national builder Premier Pools was sued for trademark...
Premier Changes Business Model
After four years of selling licensing rights to its brand, national pool builder Premier Pools and Spas switches to a franchise model
Should You Upgrade When XP Support Ends?
Microsoft will end support for Windows XP on April 8, which could leave users...
'Perfect' Service Pros With a Twist
Pleatco announces the 2013 Perfect Pool Guy/Gal and Perfect Spa Guy
Charges Mount Against Florida Builder
A builder facing charges from the state attorney general now has had its assets...
A Matter of Time
Today’s service techs should know CPR and basic first aid. Here’s why.
Texas Builder Spars with Local BBB
A builder loses its BBB accreditation and high rating as a result of an...
Five Tips to Automating Your Company
Here's how you can achieve efficiency and sophistication for your small business.