Demographics

Don’t Overlook This Desirable Demographic
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Don’t Overlook This Desirable Demographic

Recently, Tiffany and Co. admitted to underestimating this powerful buying group.... More

Watkins Latest to Embrace Wellness Moniker
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Watkins Latest to Embrace Wellness Moniker

The wellness benefits of hot tub use are now reflected it the company name. More

My Generation
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My Generation

After more than four decades in the swimming pool industry, Ken Rogner retired in... More

On the Rise
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On the Rise

Hispanics make up the second-largest ethnic group in the nation, exceeding 50... More

Mid-America Show Changes Venues
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Mid-America Show Changes Venues

After a decade in St. Charles, Ill., the Mid-America Pool & Spa Show will be at a... More

Methods of Generation
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Methods of Generation

Electrolytic chlorine generators (ECGs) all operate on the same basic principle:... More

Salt on Site
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Salt on Site

If there’s one ingredient that most pool chemical regimens have in common, it’s... More

What Would You Do: Immigration
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What Would You Do: Immigration

Questions about immigration are fraught with confusion and contradiction. More

Will Coach Abuse Scandal Hurt Swimming?
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Will Coach Abuse Scandal Hurt Swimming?

The issue of coaches crossing the line with young female swimmers is a hot topic... More

Reaching Out in New Ways
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Reaching Out in New Ways

“I’m not that savvy about social networking, but I know we have to [do it to]... More

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