Have you been on Houzz.com? If you’ve somehow missed the meteoric
rise of this Website that connects homeowners to remodelers, then
immediately stop reading this and log on. Are you still here? Go to
Once you’re done creating a profile and loading your best
project photos, you might want to have a chat with whoever’s
in charge of your online presence to find out why this wasn’t
In the past year, Houzz’s monthly unique visitors increased
by 450 percent to 12 million, according to company officials.
It’s easy to see why. I’ve used the site for design
inspiration in my own home a number of times, and have found it to
be comprehensive, easy to navigate, and directly beneficial to pool
builders and remodelers — unlike its frustrating older
Recently, Houzz raised $35 million in capital from a handful of
investment groups, which it intends to spend on upgrades and
international expansion, said Adi Tatarko, co-founder of the
company. She added that she has no intention of branching out into
real estate because she feels that the remodeling market is
growing, yet is underserved. In fact, she predicts double-digit
increases across the entire sector in 2013. That’s news we
like to hear.
“The process [of finding a remodeling professional]
doesn’t have to be so hard,” Tatarko told Reuters in
late January. “It’s no longer just word-of-mouth and a
referral from your Realtors or your neighbors.”
Her vision for the site also includes serving a broad range of
homeowners rather than focusing solely on more affluent
“It’s no longer just custom, high-end projects.
It’s across the board,” Tatarko said. “No matter
who it is, people are always passionate about their
Officials at Houzz also said the site soon would begin accepting
ads from architects and contractors, which answers the question of
how they intend to obtain revenue.
Why am I telling you all this? Because in poking around on Houzz, I
was shocked to see that while many pool professionals have a strong
presence on the site, many others have listings, but no photos
— or, worse yet, aren’t appearing on there at
For now, creating a profile is free and, judging by their FAQ
section, if you run into problems, the team’s tech support is
on top of their game. Currently, Houzz sits in that sweet spot
right between big and huge.
Get in; the water’s fine.