One of Florida’s pioneers in gunite has announced his retirement and sold his company at auction.
Two months after owner Dale Alexander stepped away from the pool
industry, Alexander Gunite and Concrete Co. and its assets sold at
public auction for $1.3 million in December 2009.
The unnamed buyer, a real estate investor from Savannah, Ga.,
who purchased the 3-acre site, is not expected to resume
operations. This will leave a number of Treasure Coast builders in
need of a new gunite provider.
“I used him for 20 years and Alexander was always
first-class,” said Ken Parker, owner of Ken Parker
Pools in Hobe Sound, Fla. “Now we only have one major
gunite company in south Florida … which is fine, but you
always like to have a little competition.”
With 16 locations across the state, West Palm Beach’s
Prestige Gunite remains the go-to service for area pool builders.
Its presence, coupled with the economic downturn, created an
increasingly difficult business environment for Alexander.
“I think with Prestige being the size it is, I don’t
know if he could be competitive,” said Kevin Martz, owner of
Pools in Port St. Lucie, Fla. “The Treasure Coast area is
probably one of the hardest hit in Florida.”
Dale Alexander leaves a legacy that spans more than four
decades. After dabbling in pool construction in Phoenix and Detroit
in the 1960s, he went completely into gunite sales in 1970, and
moved to Florida to establish Alexander in 1983.
“He was pretty much a pioneer in building the gunite
rigs,” said Art Allen, owner of A&G Concrete
Pools in Fort Pierce, Fla., a Pool & Spa News Top
Builder. “He was a machinist, so all of his rigs were
Alexander’s Stuart, Fla.-based firm had 16 employees and
an estimated $1 million to $2 million in annual sales, according to
a Dun &