I've been taking the pool and spa industry to task in my last several posts, so I was pleased to get an email from D&D Technologies, which is working the National Drowning Prevention Alliance. The email noted that May is National Drowning Prevention Month and urged industry professionals to do something to help.

In part the email read: "Whether you choose to run the release or not, we ask that you in some way help spread the word that there are simple steps that will save children’s lives – and that people can find these steps on your website, in your emails or in your publications."

A link in the release takes people to a page where you can pledge to spread the word about drowning safety.

The press release correctly notes that fencing is one of the ways to prevent drowning. D&D Technologies makes fencing. So, yes, it's in the firm's best interest to promote this message. But that message doesn't come off as crass salesmanship. Rather it comes off as coming from a company that cares about the welfare of pool owners. Other pool professionals and firms could learn a lot from this example.