A national mega swimming pool builder has expanded its brick and
mortar retail operations to the virtual world.
Anthony & Sylvan announced the official grand opening of an
online retail store May 11 after nearly two
years of planning, testing and working out the kinks, say
This news comes on the heels of an expansion into the San Antonio
market earlier this year when the builder took over Anderson Pools
and Patios in Bulverde, Texas.
With this new venture, the Mayfield Village, Ohio-based company
joins the ranks of other dominant builders,Blue Haven Pools &
Spas and Paddock Pools, both of which sell swimming pool
supplies on their Websites.
“We are really enthused about it,” said the
firm’s CEO Stuart Neidus. “This is all about being able
to deliver the full range of services to our customers, so if
someone buys a pool from us we will be there for them if they
decide to modernize it or if they need supplies. We want them to
have a marvelous experience as they use the pool throughout its
The site, which had a soft launch in May 2011 with very limited
functionality and went through various stages of development since
then, will be operated by the builder’s retail team in
conjunction with 11 east coast brick-and-mortar storefronts.
Purchases will be shipped from distribution centers.
The online store features thousands of products in a number of
categories, including pool and spa parts, toys, lighting,
maintenance equipment, accessories, and chemical feeders. In
addition, customers can purchase gift cards, schedule maintenance
and receive information about special offers and discounts. Pricing
will be competitive, Neidus said.
One of the site’s primary features is the diagrams of the
major swimming pool components. When looking for a pool part, for
example, a shopper can scroll through multiple categories, select a
part, and choose a specific type or manufacturer. Then the customer
can view a labeled diagram of the part with a key chart and
corresponding model number.
“I’ve purchased items on the Internet, and I know it
can be challenging to get it right the first time,” Neidus
said. There’s nothing more frustrating than ordering the
wrong thing. With this you can hold the part [you need to replace]
in your hand and look at it online and that’s important to
Founded in 1946, Anthony & Sylvan has reportedly built more
than 370,000 pools. It operates 17 construction offices throughout
the US, serving markets in Connecticut, Delaware, Maryland, Nevada,
New Jersey, New York, North Carolina, South Carolina, Pennsylvania,
Texas and Virginia.