|1||Anthony & Sylvan||$12,000,000|
|4||Aqua Pool &
|5||Blue Haven Pools & Spas||$3,896,810|
|7||Patio Pools & Spas||$3,100,000|
|10||Van Kirk &
As new pool construction plummeted in 2008, many builders relied on
renovation to keep their companies afloat.
However, that sector was hardly immune to the effects of the
“There’s no doubt that people are taking longer to
make decisions now,” says Dave Reinert, general manager for
the remodeling division of Phoenix-based Shasta
Industries. “They’re getting more comparative
estimates than ever [before], and they’re more cautious about
Job stability is a big concern among these otherwise interested
homeowners, he adds. With the nation’s unemployment rate
creeping toward double digits, people are much more wary to make
any kind of big purchase.
However, since many small upgrades can be put on a credit card, the
availability of credit is not as critical.
But even homeowners who are pulling the trigger on renovations
are avoiding elaborate, high-ticket upgrades.
Clients aren’t as interested in adding a giant waterfeature
or an intricate outdoor kitchen. Instead, homeowners are focused
more on surfaces, either looking to refinish their plaster or
modify a deck.
Jim Cich agrees: “We’re getting less of
‘change my pool shape,’ and more [people] spending
money on the deck or the tile,” notes the CEO of Paddock Pools
and Spas in Scottsdale, Ariz.
In addition to smaller jobs, the renovation sector has a few new
faces as well.
“We have more competition now, because more of the
new-build guys who shunned remode — they’re trying to
do it,” Reinert says.
Yet, waltzing into the renovation business is easier said than
done. The work requires more dexterity, staff and overhead support.
Most importantly, you have to be prepared for just about