A Florida builder hopes a 2,000-gallon, Milk-Bone shaped pool will fetch him more canine clientele.

Mike Esmond, owner of Gulf Breeze Pools & Spas, has been fielding calls from veterinarians after putting ads in local papers showcasing his drool pool.

The pool is 3 inches deep at both ends and approximately 2 feet deep in the center.

“It’s actually really easy for dogs to get in and out of from every angle,” said Stephanie Clifton, owner and operator of Primo Dog Bed & Biscuits, a paw spa in Niceville, Fla.

Soggy dogs don’t mean a messy pool. It’s easy to keep clean. Hair can be brushed into an unblockable 32-inch main drain. It’s salt chlorinated and operates on a sand filter for easy maintenance.

In fact, the only thing difficult about the pool was the permitting process. Esmond said local inspectors didn’t know what to make of it at first.

“Getting it permitted was a pain,” Esmond said, “but the publicity will be priceless.”