It could be argued that the National Plasterers Council couldn’t ask
for a better leader at this juncture in its history than Edgar
The chief operations officer of Modern Method Gunite, Sanchez is leading the
charge for his generation to one day own the company when his
parents, Cesareo and Carmen, are ready to retire.
The NPC, too, has recently begun steering itself in a somewhat new
direction in response to the economy.
Completing his first year as chairman of the NPC, Sanchez is
helping oversee the group as it implements a strategic plan set
forth by the Board of Directors.
“What we were hoping to accomplish was to reset or redefine
the direction,” Sanchez says. “We want to create a
little bit more of a buzz, so that we’ll all be able to
benefit from the uptick in the market, and vendors and different
people who work with the organization will have something to be
excited about. We needed to set the tone again.”
To survive the recession, many plastering firms have begun to
diversify, performing multiple phases and taking on full remodels.
To accommodate these redefined companies, NPC is looking to go in a
similar direction. “As part of our strategic plan, we started
addressing other needs in the industry, not just specific to
plaster,” Sanchez says.
Now the group will begin branching out beyond plaster companies to
attract other professionals such as service firms, tilers and even
landscape specialists. And though courses at the National
Plasterers Conference will continue to focus primarily on issues
with interior surfaces, it also will include other topics key to
updating an aquascape.
“The message we’re trying to get out is it’s not
just for plasterers,” Sanchez says. “It’s about
the overall backyard, whether it’s architecture for
fountains, big commercial buildings or other areas. Our products
are used in all these different