Survey Finds Reasons for Filter Preferences

MEDIA MARKET We asked survey respondents to tell us which filter has increased its market share, and which has lost ground, in their respective regions over the last five years. Here’s what we found. Note: The numbers reflect the percentage of service techs who have noticed an increase or decrease in market share.

Of the three filter options, 45 percent of those surveyed in the Northeast chose DE as their preferred medium.

Nowhere is there a stronger preference for cartridge filters than in the Northwest.

Sand filters are ingrained in the Midwest where freshwater sources abound. Nearly half the respondents in this region selected sand as their top choice.

Cartridge filters are touted as water-savers in the drought-prone Southwest.

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