Premier Pools & Spas

Premier Pools Licenser Loses Latest Round in Dallas Trademark Battle
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Premier Pools Licenser Loses Latest Round in Dallas Trademark Battle

The national company weighs its options after an appellate court says it can't... More

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Premier Changes Business Model

After four years of selling licensing rights to its brand, national pool builder Premier Pools and Spas switches to a franchise model More

Premier Goes License-Only, Moving East
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Premier Goes License-Only, Moving East

Premier Pools is continuing to expand its operations More

Striving for perfection
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Striving for perfection

On a Monday morning last summer, Paul Porter stood in front of a dozen salespeople... More

Taking the Leap
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Taking the Leap

When longtime Sacramento builder Aquarius Pools closed its doors last summer, it... More

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