Premier Pools Licenser Loses Latest Round in Dallas Trademark Battle
The national company weighs its options after an appellate court says it can't...
Premier Changes Business Model
After four years of selling licensing rights to its brand, national pool builder Premier Pools and Spas switches to a franchise model
Premier Goes License-Only, Moving East
Premier Pools is continuing to expand its operations
Striving for perfection
On a Monday morning last summer, Paul Porter stood in front of a dozen salespeople...
Taking the Leap
When longtime Sacramento builder Aquarius Pools closed its doors last summer, it...